[🇬🇧] The first Korean pop-up store by a fashion legend opens in Seongsu-dong.

CJ OnStyle announced that it will operate an “immersive” pop-up store in Seongsu-dong, Seoul, from May 17 to 26.

Karl Lagerfeld, a legendary German fashion designer known for his work with Chanel and Fendi, also launched his own eponymous fashion brand.

Since its launch in 1984, the Karl Lagerfeld brand has opened more than 200 stores in major cities such as Paris, London, Munich, Shanghai, Dubai, and more. In Korea, CJ OnStyle is the exclusive distributor.

This Seongsu pop-up store is designed as a special experience for Korean fans who resonate with his design philosophy and is seen as a key opportunity to expand the brand’s presence in the Korean market.

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