[🇺🇸] UGG Appoints Yeonjun of TOMORROW X TOGETHER as APAC Brand Ambassador

UGG announced on the 25th that it has selected Yeonjun, a member of TOMORROW X TOGETHER, as its brand ambassador for the Asia-Pacific (APAC) region.

This contract marks the first time that UGG has officially signed a male model, a move that aligns with the rapid growth of sales in male products and is seen as a strategy to target the autumn and winter peak season. In fact, this year, UGG’s sales of male products increased by 135% compared to the same period last year, showing significant growth.

UGG stated that Yeonjun’s trendy and unique style aligns well with the values of the brand, which is why he was chosen as the model. Yeonjun is gaining significant popularity, not only for his music activities but also for his active presence in fashion, beauty, and other fields.

For the 2025 F/W campaign, Yeonjun will showcase various styling using UGG products, set against the backdrop of Seoul’s cityscape.

Through this campaign, which includes slippers, sneakers, and other products, UGG aims to expand communication with male customers and increase the brand’s growth potential.

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